Cookies are no novelty. We all have a lot of cookies stored on our computers, tablets and mobile phones from different websites. What is new is that the new legislation (ZEKom-1) has made changes as to the visitors’ communication or consent to their use.
What are cookies?
Cookies are small text files that most websites store on devices that users use to access the Internet to identify individual devices. Their storage is under the full control of the browser that the user uses and can be limited or disabled. Cookies are not harmful and are always limited in time.
Why are cookies needed?
They are fundamental to providing user-friendly online services. The interaction between the web user and the website is faster and easier with the help of cookies. With their help, the site remembers the individual’s preferences and experiences, saving time and making browsing the sites more efficient and friendly.
Here are some specific examples of cookies:
- to improve the user experience of the website, we tailor the content based on past visits,
- to store choice when creating shortlisted devices and offers and compare them, we keep you logged in on parts of sites where sign-in is required,
- to identify your device (computer, tablet, mobile phone) that allows us to customize the content displayed on your device,
- to monitor your visit, allowing us to check the effectiveness of content delivery and the relevance of displayed ads, and to continually improve websites,
- to provide certain services, where cookies are mandatory (eg online banks, online shops and other forms of e-commerce,…).